TechFix SMS: Doubling Engagement With Personalized Texts
The brief was: "What if we texted students reminders to study?" That was it. The whole thing.
So I started asking questions. Turned out nobody was tracking which subjects students were actually bad at, the outreach was generic, and nothing scaled. I built a platform that identified each student's weakest area, sent them a personalized training link every morning, and gave admins a dashboard to see all of it in real time. Student engagement doubled.
"Scott has a rare ability to bridge the gap between an idea and the final product. His contributions were instrumental to the success of our program." Lowell Greene, TechFix / ATG